Member login

About ABRI

The Australian Battery Recycling Initiative (ABRI) is a not-for-profit association established in 2008 to promote responsible environmental management of batteries at end of life.

< Back to members


Powercell is a family owned Australian business, operating since May 1980. Upon commencement, Powercell was appointed as industrial agents in Australia for GP Batteries – a globally recognised battery manufacturer – and this association has remained to this day. Powercell has sales representation in all Australian mainland capital cities, with warehouses in Adelaide, Melbourne and Sydney.

In 1980 Powercell began as an importer, distributor and agent for primary, secondary and specialist batteries for GP batteries into niche markets. Over 35 years, we have built strategic alliances with a number of suppliers, allowing expansion of our offering into a wide range of OEM, industrial and consumer markets, in Australia and overseas, from medical, mining, defence and communications to general household applications.

As technology has changed and devices become more portable, Powercell has kept pace and expanded our range to meet the demands of our customers. Powercell’s extensive range of primary and secondary (rechargeable batteries) for general and specialist applications includes alkaline, lithium (primary and rechargeable), silver oxide, nickel metal hydride and nicad and zinc air. Powercell also carry battery related products, such as battery chargers and LED torches.

Telephone 08 8223 2011
Battery Recycling Types

< Back to members